SFI Wines

Briefly

Surrey Free Inns (SFI Group) comprised Litten Tree, Bar Med and Slug and Lettuce bars and restaurants.

Following pmdc’s successful work on SFI’s own energy drink, Demon Red, pmdc was enlisted to produce label designs for Slug and Lettuce’s range of French house wines.

What we did

Rejecting predictable ‘traditional’ cues of vineyard engravings and classical motifs, we worked with internationally renowned illustrator, Nicky Dupays to create this highly contemporary range of distinctive and sophisticated bottle labels.