Les Grands Chais de France and Stowells of Chelsea

 

Packaging design

Briefly

Consumer perceptions of boxed wines was one of a poor quality product, purchased by undiscerning consumers.
Les Grands Chais de France is a renowned wine producer, one of the largest in Europe and Stowells of Chelsea is a brand renowned for discovering wines from new and emerging sources around the world.
We were invited to help change negative points of view through upgraded packaging that would more faithfully communicate the provenance and what was really a high quality product.

What we did

Our packaging added an artistry, normally associated with expensive bottled wines, executed with contemporary flair to reflect a new way of drinking.

What happened next

Our packaging was key to Les Caves de Landiras establishing a foothold in UK multiples.
The brand achieved a turnover of £6m in under 2 years.
Adventurous, confident packaging consolidated Stowells’ reputation for popularising the drinking of quality wines from emerging markets.