Hill Farm Juice
Brand Identity design
In a sector dominated by global players and the multiples (and bland products), Hill Farm Juice near Southampton has built an enviable reputation for producing high quality, great tasting, multi award-winning juices.
Located in the heart of the Hampshire Downs, a wide range of apple varieties are grown in the company’s own orchards, each of which are hand-picked, then individually juiced and bottled on-site, ensuring complete control of the whole production and sustaining a richly diverse portfolio.
Sales were primarily through farm shops and Farmer’s Markets and regional food festivals. Branding and packaging was low-key.
PMDC was invited to overhaul the brand image, ensuring the core consumers were not alienated, but broadening the appeal to a wider, more lucrative market.
What we did
Our brand identity and packaging design for them sensitively observes brand heritage and endorses that care and family commitment in a quirky, characterful illustration.
What happened next
PMDC’s logo and label design has moved the product up to another level and transformed sales – gaining new listings with the National Trust and other prestigious outlets such as Beaulieu (Lord Montagu) and Leckford (John Lewis) Estates.